Why Chetak vanished from market.

It had been Scooter leader from 1972-1995.After, that it was lost its position as leader and it vanished from the market in 2005 Dec 31.Reasons

1.Product is the main problem in four Ps of this business. Because, they didn't change the product color,features and design.
As shown in the above picture there is no change in the product design.

2. Second one is, they didn't realize about changing their customer perception.Actually it was introduced as a "youth" model but it changed to family Scooter.After liberalization of Indian economy lot of foreign player came to India with different model like without gears.by the entry of bikes Indian youth moved on to the bikes from Scooter especially from chetak. one more important thing is buying of bike/scooter decision was hand over to the youth in the family.it made the increase of passion about bikes.anyhow they entered in bikes but they could have made it as a women scooter by change the features like removing gears like that.
3. one more bad thing about chetak is,it had starting problem.it starts when you bend it to one side only.this was became really a big problem for them when the foreign players enter the market.Before that they didn't had any problem because of the monopoly.
in my my way these are the main reasons why Chetak couldn't make to compete with other players in the market.............

NEXT IS ABOUT A CAR FROM HM.......guess