Bajaj made most of the middle class Indian people as Rana Pratap Singh, whose horse name is CHETAK.The technology came from Italian Vespa.It was launched in 1972 in two wheeler segment.It was one of the brand that could represent India. Like these very few brand were there, those are Ambassoder, Lifebuoy soap and etc....
Do you know one thing, fathers, who are having daughters, were booked before 10 years of their daughter's marriage. can you believe this?, you should believe, because it is a fact.
Do you know one thing, fathers, who are having daughters, were booked before 10 years of their daughter's marriage. can you believe this?, you should believe, because it is a fact.
Bajaj Chetak had a huge brand image. The brand had the persona of a " work horse". With reasonable price and the low maintenance cost made this product a huge hit among the middle class Indians. taht time middle class people felt it was a status symbol.
Promoted along the base line " Humara Bajaj". This made every Indian felt CHETAK was their family member.
But it was fail to sustain inthe market from mid 1990s. If you have any idea you can add points for this.
Reasons will be posted tomorrow.............................
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